The dangerous thing about this attitude though is that these people often underestimate what it takes for something to be created. You see this when politicians are eager to cut on education or when someone looks for a programmer to 'quickly implement their briliant new app'. Note that these people aren't necessarily dumb, but they've just never thought about what it takes for things to be built or designed.
Someone might rail against "all the preprocessed crap" that you can buy in a grocery store (and people do, all the time), with only the barest awareness that there are people involved in making those products, too. To people who are not software developers and don't know software developers, things like Google Search and Facebook and Microsoft Office might seem like they similarly spring up from within the bowels of huge companies, never really fully owned by any human who touches them, until they are released onto our computers as more cold, inhuman artifacts of the modern world.
Surely we here all know about the people behind the software, but most of us still don't think about the people behind the Oreos.
I think the real difference is that in one case you have someone watching a puree of HFCS, artificial thickeners, and almost-real-food slide down an assembly line following directions with little room for personal initiative, and in the other case you have people painstakingly writing code line by line, having to think carefully about each of them. There are a lot of people involved in manufacturing, but there isn't much thought and care compared to individual craftsmanship.
Just a few months ago, I bought an app from the Mac App Store. I became disenamored with the app due to a glaring fault. I regained consciousness about halfway through writing my negative review on the App Store (that'll be my excuse for getting as far as I did), with the thought, "Why don't I first email this guy and see if he'll fix it before writing this review?" So, I closed the review form and opened an email. Sure enough, he responded within the hour, and a new release came out the next week with my suggestion built in.
My next email to him was explaining why he should raise the price of his app. He was a real person.