So it’s what happens when hardware and software is not integrated…

No, it's what happens when there is no competition in the SoC vendor area. Apple and Samsung don't sell to external customers, NVIDIA doesn't do much with Tegra outside of the Switch and automotive, Broadcom doesn't do much in mobile SoCs (and from what the Raspberry Pi community learned hard, their chips are utter dogshit which is how RPi got started after all - they used surplus crap that Broadcom wasn't able to sell), which leaves Qualcomm as a sole supplier for the "high end" and Mediatek/Rockchip for bottom-of-the-barrel crap. There used to be Annapurna Labs as well, QNAP used their SoCs for a while, but I think they stopped selling to externals as well as they were bought up by Amazon and now only do Graviton which are Amazon exclusives.

And yet Apple uses Qualcomm chips and manages to update 10 year old phones.

It couldn’t possibly be your premise is flawed could it?

> And yet Apple uses Qualcomm chips and manages to update 10 year old phones.

For modems, yes, but only because there's even less competition in that area (which is why they bought Intel's mobile modem business, but failed to produce a viable design in all the years since).

They've been running their own SoC designs since the iPhone 4 era in 2010.

So now it’s the severe lack of competition that allows Apple to support phones for a decade but stops Android manufacturers?

Apple has an interest in keeping their devices alive, since they can make money of the store and services. Android manufactures want you to throw the phone away and buy a new one.

Since manufacturers didn't demand long support, Qualcomm didn't provide updates for their SoCs. This meant Fairphone couldn't support their phones even if they wanted to, which is why they used am automotive chip in their new phone — which is nearly the same as a phone chip except the 13 years of updates.

> Apple has an interest in keeping their devices alive, since they can make money of the store and services

Isn’t that the free market working the way it should without government interference?

The problem with an unregulated free market is that eventually one or two companies get so dominant that it is virtually impossible to challenge them as a competition, especially in fields that require immense amounts of money to break into. One might even argue that the end game of capitalism is to acquire a monopoly, which one can then use to extract rents as one feels free to do, or just keep milking locked-in customers (like IBM and Oracle are).

It took Apple, flush with cash from iPhones and iPods, a decade worth of work to create a SoC able to throw punches at eye level with Intel and AMD, which themselves grew to the unholy duopoly over decades. Chipmakers have it even worse: TSMC has all the cards, Samsung and Intel have completely fallen behind with no chance in sight that they'll match TSMC any time soon. All the other competition has gone bankrupt or stopped at lesser nodes because they couldn't keep up the pace.

There's no disrupting that, not even if you are an actual nation state.

So guess what happened when the EU forced browser choice in Windows? It had no long term affect on the market share.

Geeks just always hate when normal people make their own choices using their own free will.

Every failure that you cited were well funded companies who failed to execute. Amazon, Facebook and Microsoft failed trying to introduce phones.

The market worked as it should - poor execution led to failure.

Lame excuses, Google could do the same as Microsoft with PC standards and OEM legal obligations.

They have chosen not to.

Agreed. Google has gone down the drains just as well on all fronts... the thing is, once again, there is no viable competition left since Microsoft gave up. The various Linux phone projects are extremely niche stuff, Blackberry and Symbian are long gone, and Google seems to be happy coasting along on mediocrity and billions of dollars in Play Store revenue.