So how do you explain Unity and Reddit and Twitter and Wizards of the Coast all belly flopping their PR this year? I'm sure they care, in some abstract sense, about PR (well, not Musk). I just think they're out of touch and incompetent at dealing with it. Some of them are even on the record saying it will blow over and the benefits of not caring are worth the cost, like the Reddit CEO. Clearly the costs of bad PR aren't high enough.

They care if bad PR results in less money. Wizards +Unity realized they pushed too hard and will ultimately cost them. Reddit thinks their decision still makes financial sense.

And Google is making exactly the same calculation. Maybe they'll do something to fix it after a hundred people die because they can't call 911 and it blows up nationally.