I know the intentions are noble but the alternative approach promotes the idea that racial groups are very real and matter. I grew up in a place where colorblindness was the prevalent philosophy and somehow, racism was much less of a problem than what I've witnessed in the USA. People of different colors mixed up and race or skin color was almost never mentioned. I can't help but have a suspicion that people who are so incredulous at the idea of "colorblindness" are simply projecting their own racist beliefs (e.g. "I am not colorblind... how could anyone be?").

Finally, people alive today who were direct victims of institutionalized racism should be compensated individually. However, I take issue with the idea of assigning benefits or penalties based on factors beyond an individual's control, such as one's ancestors' or genetic makeup. If the idea is to help less fortunate people, we should develop programs that help less fortunate people, regardless of their genetics or ancestry.

Noticing that someone is a member of a racial (or any other group) is benign. It is just a fact, nothing more. What you do with that information is what matters. As an individual, I can claim that I am colour/gender/whatever-blind but _in the world that exists_, that is just ignoring what certain groups of people are experiencing from other people who are not as agnostic to these characteristics as you claim to be.

Also, I doubt that there is any place on earth that is colourblind and somehow race is not a problem. And no, "nobody speaks about it =/= the problem does not exist. Most countries have some issues with race, are largely homogeneous (sometimes despite spending decades brutally exploiting countries with other races a century or two ago), or have a long-running kerfuffle with some local minority.