I think the link you added is great in that it would seem trivial to rewrite that "Example: The Microsoft Case" and apply many of those exact same rationales to what Google has done. I am not saying the case is a total slam dunk, and I think it's fine to argue some of the finer points (e.g. I'm sure there will be a lot of debate along what is described in that "Market Power" section to determine if Google has sufficient market power in search, ads or browsers), but I do strongly push back against the statement I was replying to, "Google, like all companies, wants to maximize revenue. What about this is anti-competitive?" If you can't see how what Google was doing was anti-competitive (whether or not it meets the threshold of deserving of a severe governmental solution), I feel like that's just being willfully obtuse.
The case law really doesn’t support the current case well, and the linked example doesn’t either.
There are literally hundreds of well known companies that are doing meaningfully worse, with extremely large market monopolies, and are being ignored.
As I’ve said in other threads, the standard hinges on ‘reasonable’ though, with no meaningful case laws or statute that define it in a useful way. So it’s going to hinge on essentially ‘I know it when I see it’.
It says doing it ‘unreasonably’ (or to an ‘unreasonable’ extent) is illegal (regarding trade).
Attempting to monopolize (or actually doing so) is illegal, but leaning on a subsidiary to stop hurting revenue for the overall entity isn’t necessarily that (or illegal!). Monopolies based on actual quality are also generally considered okay (not illegal).
If it was, any company with multiple divisions would be in violation.
We’ll see what the court determines here.
Happy to provide a reference to the law if you want. It’s pretty short.
Edit: actually, FTC has a great write up - which also shows how difficult this case is when you look at other market participants and what Google was actually doing - https://www.ftc.gov/advice-guidance/competition-guidance/gui...