Interesting - this is pretty insightful in terms of product market fit.

It seems more of a convenient GoPro POV camera form factor that allows more freedom from extra equipment (sunglasses versus some sort of helmet strap/chest strap) and less pre-planning.

I could also see some sort of application where the creator is live-streaming a concert or event to Instagram reels and getting feed back via the headphones from the internet audience on where to go/what to do next.

Definitely can see how it fits directly with FB/Insta in that it gets more people "creating" content for the rest of us (ergo more content to monetize for ads).