That’s a very different (I’d argue healthier) world than online retailers where Amazon has like 36% but the next largest (Walmart) is like 6%.
You need to weigh the market share against the number of players in the space.
Also that’s not to mention how all 3 major game console players have some kind of moat or walled garden (exclusives.)
Most online retailers are basically interchangeable, but Amazon is still the single largest player by far at 36%
To your numbers, though, I'm not sure I see the argument? I'd be very surprised if that 25 is evenly split between Nintendo and Microsoft. And where is Valve in that?
Playing into your argument, is Walmart really only 6%? Of all sales that happen period, how is the online/offline split? From my perspective, folks love to hate tech companies. You'll see silly headlines about 1 in 169 people work for Amazon. You don't often see similar headlines for Walmart, which has twice the associates, if I recall...
With Amazon however, it's more complicated since they control so many businesses. Visiting a website? Very probably it's hosted on AWS, or on a platform that runs on AWS. Visiting a friend with a smart doorbell thingy? Quite probably an Amazon Ring. Want to buy an e-book to read? Sell your soul to either Apple, Google or Amazon, or other smaller platforms (or pirate the book or buy it physically).
I don't think there is nothing at all there. However, most of the criticisms you will see in the wild about how AWS pays for retail are almost certainly from ignorance of how retail had to literally seed AWS.
And don't take my criticism of that point as some sort of promotion of Amazon. I can be critical of the complaints without having to worship them.