That's the difference between being almost, but not quite at the top, vs. actually being there. Dean would've fared differently if he won first, and then did his scream.

But either way, both Dean's and Ballmer's examples are marketing stunts, a calculated performance - that's entirely different to rich people honestly letting loose at a concert.

[delayed]

Fair. But I'll still write this off as stuff you can get away with once you're on top, but not while on your way there.

I think tech just works by different rules.