Eventually I tried a tofu dish while sharing plates with a couple of vegan friends at a Chinese restaurant and was amazed at how tasty it was, so I then spent the time to figure out how to cook it in such a way that I actually enjoy! It's not exactly close to being my favourite ingredient, but I do now eat it fairly often since it's healthy and tasty.
I think this experience - being put off tofu by the amount of people who make awful tofu dishes under the justification of it being healthy and vegan - is quite common, and it would be great if more people can discover ways they actually enjoy it.
(Side note, my #1 favourite way of preparing Tofu is roughly this recipe - I'm away from my desk and can't remember the tweaks I made, but they're not significant: https://frommybowl.com/crispy-tofu-recipe/ Bake it following that recipe, then it's ready to chuck into a salad, or stir fry, or some sort of sauce, or...)
If the negative association you have is because of its use in organic kale tofu salads and the like, that’s not exactly tofu’s problem.