You can look up neutral in the dictionary - if it doesn't belong to one side or the other then its neutral. Better to think of it as a 0-1 probability scale. If you're a 0 or a 1, then you belong to one side or the other. Anything in-between is neutral since its not a certainty nor exclusively aligned with one side or the other.
My initial point was that IMO, we should always think about the impact a technology may have on society before we build it. I am not completely sure what the technology behind deepfakes brings to society, but I clearly see serious problems. If a technology makes significantly more harm than good, maybe it should not be built in the first place.
Maybe I need another word to make you understand my point, because "neutral" clearly did not work.
Is that a formal definition coming from an official source, or is it your personal opinion?
You seem to say "good = 1, neutral = 0, bad = -1, hence good + bad = neutral". What if a technology has a "good" score of 1 and a "bad" score of -1000? Does "good + bad" make it neutral then?