I don’t think this is the case. fairly recently I’ve seen the old “if you dont want to be tracked by facebook, then dont use it!!!” take on here from people who are supposed to know better.
Maybe not explicit, but if you told them I guarantee most people do not care at all, or people would be far more upset than they currently are.
The '90s web was fine without ads, in its "pamphleteering" days when people spent an amount of money proportionate to how badly they wanted to say something, and that was it.
https://www.theregister.com/2023/09/18/california_passes_bil...
It specifically exempts vertically integrated data brokers such as Google and Facebook.
In other words, if a data broker sells your data, and it is used for an ad auction run by a third party, that’s subject to the opt out.
If google uses your data to place bids on behalf of an advertiser in an auction that google runs and then places the ads using its own infrastructure, there is no opt out requirement.
If the second scenario sounds like it is prone to auction fraud and abuse of monopoly power, that’s because it is. Take a look at today’s DOJ testimony from a former Google exec.
(To be clear, I want a stronger, ideally opt-in, bill that applies equally to that entire industry, not one that picks winners based on lobbying and campaign donations.)