It's a UK website. Cheerios are relatively new here, and my impression is that they aren't very popular. In particular, i suspect they haven't caught on with the demographic of people who write articles for the BHF website.

I'm not sure "relatively new" is accurate, though of course it depends on the timescale. They seemed as widespread as other common sugary cereals (Coco Pops, Frosties, Ricicles et al) during the 90s. However, if we're looking back further, it could well be the case that they were comparatively late arrivals.

Frosted Flakes is representative of the general category that you are calling "breakfast cereal." The items on the list are the different kinds of cereal categories.

I don't think so... The article seemed to be specifically talking about "corn flakes with frosting", which is not comparable to, like, whatever cocoa puffs is.

The category is "high sugar". Not the shape or grain used in the cereal.

I mean, the category is labeled "Sugar-frosted cornflakes" in the article. I see that it compares them to "other sweetened cereals like chocolate rice cereals, or honey-nut coated cereals", but it's clearly still talking specifically about sugar-frosted cornflakes in that section. It also puts this higher in the list than granola with dried fruit, and I promise you that granola is healther than the large majority of mainstream mass-market sweetened cereals in the US. (I do get that it's a UK article, and perhaps "suger-frosted cornflakes" and "other sweetened cereals like chocolate rice cereals, or honey-nut coated cereals" are the primary sweetened cereals there, but that's not how it is in the US.)

I dunno, I really don't want to be pedantic, I just think you're saying "you shouldn't read what the words in the article say, you should read the words I say it means to say", and that's not how I read...

> I mean, the category is labeled "Sugar-frosted cornflakes" in the article. It also puts this higher in the list than granola with dried fruit, and I promise you that granola is healther than the large majority of mainstream mass-market sweetened cereals in the US. (I do get that it's a UK article, and perhaps "suger-frosted cornflakes" and "other sweetened cereals like chocolate rice cereals, or honey-nut coated cereals" are the primary sweetened cereals there, but that's not how it is in the US.)

Yes, these are the primary sweetened cereals in the UK, but I don't think they're any healthier than the US versions. Frosties seem to be nutritionally equivalent to Lucky Charms just without the off-putting artificial colours.

I think it's simply that the granola is very dense, they list a bowl as 60g vs 30g for the sweetened cereal. I tend to just sprinkle a bit on top of a bowl of yoghurt and fresh fruit.

There are far worse cereals than what we call frosted flakes, is what I found confusing. It is one of the healthier ones! A lot of the cereal in a US cereal aisle is essentially candy. I guess I wouldn't have been confused if the article had a section at a bottom for "all the rest of the super sweet cereals".