Thank you for this comment. You have shared an insight I had not come to see on my own. I doubt I would have come to it by myself.

> Let's be real, companies like yours real customers are landlords/property managers, not tenants.

They are very much so. But if we can help them be more attractive to their customers (renters), then our own products might be more sought after. Or at least that's the theory my bosses operate from.