Why would their "maintaining the same profits in real value" be acceptable when no-one else in the end to end chain (producers, customers, etc) managed to.
Again, if the value of currency halves and profits in raw curry terms doubles then profit in terms of real value has remained the same. If a company pays it's employees $30 and the value of currency halves, and it raises wages to $45 did they really raise wages? In raw terms, yes, but in real terms no. The value of wages has actually gone down.
The problem in Austrialia is a lack of competition, hence Woolworths can get a 5.9% profit compared with say Tesco in the UK with 3.8% profit (the UK having far more competition)
Not only that but while demand is decreasing, profits are increasing. That's a ridiculous system and shows a broken market.
Too few people spread too far apart.
Explain ALDI?
Smart.
In terms of labor and wages, it's called a wage price spiral: https://en.m.wikipedia.org/wiki/Wage-price_spiral
Similar dynamics exist for physical goods.
If the value of the Australian dollar halves, then a company doubling it's raw profit figures is really just staying maintaining the same profits in real value.