Corporations can't be nice. They exist to multiply capital of the investors. Among those investors there is a big one - 401ks, index funds and other assets of small people managed by big firms. As an individual investor, do you want your 401k to grow? If you do, you're among the many who force Google to promote efficient nihilists who bring money. If you don't, why haven't you invested your savings in a nonprofit fund helping the homeless?