My favorite part is the core guidance Google always told us was: "how would you feel if an email wrote showed up negatively on the front page of the New York Times".

I lost count of the number of times that Google execs (and senior directors) emails showed up on the front page of the Times after that; one time I opened the Times to see my own manager's email advising the android team that it was fine to reverse engineer Java code from Sun into Android.