This is misleading for several reasons. The FCC defines broadband as 25/3 mbit up/down, which is not fast. Also it doesn't take into account latency which is a major problem with geostationary satellites. So plenty of those 40 million with "broadband" are going to want to switch to better service anyway.

Your first article concedes as much:

> Even though rural areas are more wired today than in the past, current infrastructure does not support consistently dependable broadband access in many rural areas. This lack of reliable high-speed internet access has come to the forefront of discussions about navigating remote work and school during the coronavirus pandemic.

Your second link states that there are 1.7 million satellite internet subscribers in the US. But Starlink already has that many subscribers, so it is clear that the market size is much more than just existing satellite users.