> Sure, if you want to fade into history as an ultimately irrelevant ad network that simply had the novel ideal of tying ads into internet search early on in the internet’s youth and became popular and rich for a decade, then take this stance.

The problem with any current leader is that they do want to do this. Or, rather, they don't care if they do. Who cares what Google will look like in the long run? They'll be gone. Right now, they presided over the appearance of continued growth, and that's what matters.

(I have no internal knowledge about Google, of course, but I am at a university, whose plan is (1) attract more students, (2) more students, (3) more, (4) start thinking about what to do with all these students.)