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A comment on Google gets its way, bakes a user-tracking ad platform directly into Chrome. Parent comment

Re:Google gets its way, bakes a user-tracking ad platform di... by izacus on Friday September 08, 2023 @07:48AM (#37432325)
The existence of this APIs will be very useful to argue that server-side data collection is not reasonable under GDPR anymore.

I hope it gets implemented because it will give significant ammunition to us in Europe to make server-side behaviour tracking marked as unreasonable under GDPR provisions.

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Re:Google gets its way, bakes a user-tracking ad platform di... by Silhouette on Friday September 08, 2023 @07:53AM (#37432364)
How would that work in practice? I'm not sure what kind of "server-side data collection" you're arguing against here.
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Re:Google gets its way, bakes a user-tracking ad platform di... by izacus on Friday September 08, 2023 @08:01AM (#37432429)
The one that's now moving to the client when it comes to Ad serve. This makes a case for an Ad network tracking data collection much weaker since GDPR demands minimum data collection to satisfy a given business goal.

This will make it much easier for is to argue that server side behaviour data collection is outright unnecessary and thus illegal for many ad services.

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