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A comment on BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them. Parent comment

Re:BMW Is Giving Up on Heated Seat Subscriptions Because Peo... by RF_Savage on Friday September 08, 2023 @01:33AM (#37429762)
And people "owning" luxury vehicles likely disliked having to rent parts of it. And that reputational damage might have played a role.

"Nice BMW you got, what's the monthly rent?"

[ Parent | on HN ]
Re:BMW Is Giving Up on Heated Seat Subscriptions Because Peo... by arcticgeek on Friday September 08, 2023 @01:39AM (#37429798)
ridiculous. it should be enough that a person chose your brand with their wallet in the first place. no one wants to rent your features.
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Re:BMW Is Giving Up on Heated Seat Subscriptions Because Peo... by hiddencost on Friday September 08, 2023 @01:40AM (#37429812)
*condo fee
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Re:BMW Is Giving Up on Heated Seat Subscriptions Because Peo... by dazc on Friday September 08, 2023 @01:52AM (#37429893)
Well, a lot of BMWs are rented anyhow. It's not surprising BMW would engage in further rent-seeking behaviour.
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