Nobody is insisting on _simultaneous and equal_ action. Obviously that is not realistic.
But in an industry as volatile and dynamic as tech remedies do need to be applied in somewhat close order to have any claim to fairness.
Nearly any action in proportion to the harm would be sufficient.
It’s a common principle in law, actually.
For instance, with speeders - if literally no one including folks going 20 over the speed limit get a ticket for years in a town, and then the Sheriff’s political opponent gets a huge ticket and his car impounded for going 5 over, would that be ok?
What about if the Dr. treated everyone, except for his childhood bully which was dying of cancer?
Monopolistic and anti-trade behavior is going nuts everywhere, in almost every industry. From meat packing to shipping to tech.
“Unless cops ticket every single speeder, they should not ticket anyone”
“Unless doctors can cure a patient’s cancer, they should not set a broken bone”
“Unless you’re going to track down everyone you’ve ever wronged, you should never apologize.”
I don’t think those work. The reality is that doing something is almost always better than doing nothing. And in a complex business and legal environment, insisting on simultaneous and equal action really is suggesting we do nothing.
Regulators should go after companies that break laws. Someone looking at company X should never, ever decide to forego enforcement because they people looking at company Y are not taking action.