It is incredibly important not only because of the sexism angle, but it opens up a pretty clear case of the appropriateness of handling customer complaints in a public forum.

Flagging something do to a perceived "possible flamewar" is no better than lame use of fallacies to discount such a commonplace and pregnant problem.

I'm pretty sure that in a community of entrepreneurs and developers, this story is actually one of the most pertinent. It deals with PR and culture and I don't see why anyone should flag it. The comment thread on that story was really interesting - you might want to read it. Sometimes it is not just about the story - it is also about the discussion on HN that I come here for