Kubernetes is a powerful platform. It has become a standard language for building and operating cloud/on-prem infrastructures. It will be the end point for how infrastructure is orchestrated and configured.

However, Kubernetes is more a primitive for infrastructure rather than a tool to build automation workflows for software teams. Our focus is to complement teams that may or may not choose Kubernetes.

That's like saying hammers are a logical end point of trying to get carpentry work done.

Kubernetes is an incredibly useful tool, but it needs at least one layer of abstraction (possibly multiple) on top of it to make it useful for the typical company that isn't doing anything out of the ordinary.

I think of kube as the new de-facto OS, just like Linux back then. Of course it needs config to make it useful for your needs but I think it's really the platform to target for the next decade at least.