The producer gives you two options to aquire that chocolate.
First option is a pile of ingredients, a plain plastic wrapper and a recipe. You are obviously required to make the chocolate yourself, but what you get is the original chocolate as advocated by the company.
Second option is a finished product that has a pretty decorated package and tastes a bit different than original chocolate. You can't quite put your finger on why, but at least you don't have to make it yourself!
Maybe "fraud" is a bit too strong word. We could go with "consumer deceit" instead.
It would be a fraud if the label on the product you buy omitted some ingredients, but it's not the case here: Microsoft doesn't claim its binaries are the result of a vanilla make on their source!