Re:Ask HN: How to handle Asian-style “Family name first” whe...
by yznlp on Thursday August 31, 2023 @05:39AM
(#37334629)
I'm not sure about older people, but business/formal emails in Japanese are like at least 70% fluff. There are loads of guides on the internet like [1], just look at the English translation of the example at the top...
Depending on the level of formality you might need to conjugate verbs slightly differently or use vocabulary that's considered more respectful. From my experience the younger generation is more relaxed about the rules, but Japan as a whole is pretty slow to change.
[1] https://www.wasabi-jpn.com/japanese-lessons/how-to-write-ema...
Knowing what name to display isn't always enough - you also need to think about how the rest of the text around it should be translated to match. For German, the safe answer is still third-person plural Sie, unless you're absolutely certain your audience are all children, and missing that distinction might be taken by your audience as either that you're trying to be creepily over-familiar, or that you think they're children.
A sibling comment says that "Du" (second-person familiar) for business is becoming more common, and while that's true, I would NOT recommend using it without a good knowledge of German culture and your specific audience.