SUVs aren't made for off-road [0], the functional ones are made for poor road conditions. Subaru has targeted that market segment quite successfully with light, low-cost cars with AWD and high ground clearance. In some parts of the US, especially the western half, an AWD with high ground clearance is often a practical requirement due to the geography and weather risks even if you never go off-road.

[0] The original "sport-utility vehicles" were built for off-road usage and had 4WD but that hasn't been true of almost anything marketed as an SUV for decades.