Revenue Generation: Advertisements and search engine partnerships generate revenue for Microsoft when users utilize their browser.
Ecosystem Integration: Encourages use of other Microsoft products, like Office 365, creating a more unified user experience.
Data Collection: Allows Microsoft to collect user data for analytics, targeted advertising, and product improvement.
Vendor Lock-in: User familiarity with one Microsoft product may discourage switching to competitors, ensuring long-term revenue.
Competitive Advantage: Maintaining a popular browser helps Microsoft negotiate better deals with third-party service providers.
Software Control: Allows Microsoft to guide software standards, impacting how web apps and sites are built.
User Experience: Direct control over the browser allows Microsoft to provide customer support and troubleshoot issues more efficiently.
* Collections
* Shopping
* Browser Essentials
* Website scanning
* Outlook integration
* Games integration
* ...
FOMO and Paranoia. Anything that looks like a market they might miss out on they get scared, freak out, create a shit product and jump in the market with HUGE marketing/info campaigns to convince everyone theirs is the best product, and then it turns out it's not really a profitable market at all. But at least they weren't usurped.
I get the argument: "it's their browser, of course they want people to use it" but for me that answer isn't satisfactory. What is the financial motive to go through all the trouble of pushing Edge? The only reason I can think of is "your data" but even then, what sort of data might MS want to extract from your browser that they can't get from the underlying OS?