On-demand heating has the advantage that there is no thermal loss due to keeping a large amount of water (plus piping) hot 24 hrs a day.
Plus water is not wasted in waiting for hot water to arrive each time a tap is switched on.
Back in the days of Coal-fired power stations, people were encouraged to use storage hot water systems which were automatically switched on at night, so the the power stations could continue running because of the large base-load power demand.
However the modern Solar/wind generated power systems are the opposite, they much prefer loads which are only on during the daytime.
Regarding solar HWS: The cost of heating panels, piping, and installation, has meant that they are fast disappearing from the market. It's better to add a few extra solar electric panels and use on-demand HWS, either with battery storage or via grid connect.
I've just been down this route with a new solar electric plant. I had originally assumed that Solar HWS would be included, but after doing the calcs, have abandoned the solar heating panels and instead opted for a few more solar electric panels plus extra Lithium batteries. It means I have a lot more storage that can used for many different purposes.
Heat pump heater can be run when solar panel generates so much energy (energy price is low). That's a similar thing as batteries for energy use time shift.
I've seen them (my parents have one) in the UK, and lower income countries in South America, Asia and Africa.
What's the deal with your electric showers anyway? Surely it's more efficient to heat in a central location and distribute both a cold and a hot water circuit through the building...
Probably talking out of my ass, it's just so weird and I haven't seen it anywhere other than in the UK.