Are they, though?
Lightbulbs, sure, we won with LEDs.
But TVs, especially the huge, high brightness ones we have nowadays? And with the extra computing needed?
Computers, same, I only see power usage going up. I mean PCs, we're not comparing things with mainframes here :-)
Refrigerators: are they really more efficient?
Now add: heat pump, induction stove, electric oven, more powerful AC, humidifiers/dehumidifiers, etc.
And compared to the age of the Pentium 4 with its 100W+ TDP, laptops now outsell desktop computers by a long way.
(I would agree that things like high-end gaming GPUs are using more power than ever before - but they're also a much smaller % of sales than ever before)
According to the internet a CRT TV used to use about 100W, while a big LCD TV can use more.
Regarding desktops, don't forget that these days we have many more electronic device in a home. Smart speakers, home media devices, consoles, etc, etc. Electronics probably use, in aggregate 5-10x what the old family PC used to use, I'd imagine.
Things like lightbulbs and TVs and computers and refrigerators are using less power than ever before.
Of course, if people are buying electric cars or replacing gas furnaces with electric heat pumps, then you're right on that side of things.