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A comment on The College Board Tells TikTok and Facebook Your SAT Scores. Parent comment

Re:The College Board Tells TikTok and Facebook Your SAT Scores by lolinder on Friday August 25, 2023 @09:30AM (#37261510)
To be fair to Gizmodo, most people won't search for colleges using ranges that don't match their actual or expected scores.

It's like a search for "pregnancy symptoms" on Google—sure it doesn't specifically tell Google that you or someone close to you is pregnant, but you'll start seeing ads for baby stuff anyway because odds are you are.

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Re:The College Board Tells TikTok and Facebook Your SAT Scores by Spooky23 on Friday August 25, 2023 @09:43AM (#37261641)
Ad platforms can be far more insidious with that data.

If you’re a male, age 45, with kids, and you suddenly are looking for apartments and your porn habits change, you’re going to get more gambling ads. Companies use third party data to correlate outside activity to Google.

The government has used it to deter radicalization and to redirect people with opioid issues. You can compare online behaviors with say health insurance claims and lifestyle factors and score likelihood of events. Once that correlation is done, you can target ads to influence behavior.

[ Parent | on HN ]