Thank you for pinpointing this. I re-read many times, and I agree with you. I've just re-written the whole section with our Lead Coaching Psychologist, Xenia.

Your website has photos of the doctors for the "care team" and coaches buried under a link. Come on, just be uprfront with people.

please elaborate on which licenses and certifications they have. Can I confirm those credentials, how will I know if they are industry recognized and respected instead of your own in-house certification.

None of them are our own in-house certifications. We haven't designed that yet, however we are considering it. Not meant to replace incoming certifications in the short- or medium-term, but to reward coaches for their learning and work and for common language. Example credentials of our coaches are: ICF, NB-HWC, MSW, PhD, EMCC, PsyD, LCSW, LMFT. Not all coaches have all of those credentials—it'll differ by coach.

> Not all coaches have all of those credentials—it'll differ by coach.

What decides who gets what coach? Is it a triage based on symptom severity or first-come-first-serve?

Or highest paid best coach..

This is like the cheap wine with the "gold medal at so and so wine awards" sticker when so and so wine awards is just some thing the maker of the wine made up.

This was an excerpt of a longer message; we did not claim all our coaches are licensed or certified mental health professionals.

Original wording: All of our Shimmer ADHD Coaches are licensed or certified mental health professionals* or have extensive experience with ADHD & undergo our Shimmer Coach Training program

Even the full original wording doesn't align with what you later said:

> Overall though, we use PhDs/psychiatrists/master-level coaches to supervise, create protocols, trainings, etc. and use coaches to deliver. (Not AI). Our coaches are either credentialed by ICF (International Coaching Federation) like BetterUp or Ginger or Lyra's coaches, NB-HWC (National Board - Health & Wellness Coaching), or have masters-level psych degree and go through our training.

If the licensed or certified mental health professionals aren't actually hands-on with your clients, it's awfully misleading to say that all of your coaches are licensed or certified mental health professionals or blah blah blah. If you were being honest, you'd skip the nonsense about using mental health professionals as coaches and just say that your coaches go through your training program and are supported by mental health professionals--you know, the actual truth.