Well, yeah, the article also mentions that VanMoof wanted to be the "Apple of bicycles". "Normal" bicycles are made up of standard parts, kind of like an old-fashioned desktop PC: you can replace most of the components using just some simple tools. Of course they don't look elegant or sleek. VanMoofs are the equivalent of the highly integrated laptops or mobile phones with an iFixIt repairability score of 1/10.