This investment will likely bring in a positive return on investment because it reduces the negative climate impacts.
With recognising climate change, I feel the issue is many people, focus on the short term for what is a long term issue. In the way people say the climate change isn't happening, to them it's not. Individuals will see fairly limited change over a single lifespan, but what we do today will likely have a huge impact to people 100+ years from now. Often media/activists presents climate change as this imminent threat year after year, which isn't true as the climate is a slow ship, and while actions is absolutely needed for the future, I think many people see these endless imminent threat predictions not occuring, so to them this seems over dramatic and therefore untrue.
Besides, getting folks to recognize the impacts of climate change is one thing, convincing them that the threat is such that any impactful fix would require fundamental and drastic changes to their comfortable lifestyle is a whole different conversation.