That's not a small grocery store despite the name. And there's a supercenter less than a mile away from that, so that example is not even relevant to their point.

Yeah, Wal-Mart Neighborhood Markets are average sized standalone supermarkets, like Safeway. And that area is obviously quite populous—there’s a Sam’s Club (also Wal-Mart), and Aldi, a Food Lion, and a Fresh Market all within a quarter mile it looks like.