What percentage of internet users give informed consent to be tracked?

It’s common nomenclature that a website costs money to run and maintain. If you’re not paying a premium to use the website then you are going to receive ads to offset the price. This much is well known to the public. It’s implied consent,

The real concern is determining how much or if you are being tracked through these ads. People are more aware that ads do track them but not what or how much. A larger concern is the malaise people may give when they hear this information; to put simply they don’t care. The frog is aware that the pot is getting hotter and they’re willingly asking for the man to go higher.