Big Tech built their empires on scraping and stealing data (How do you think LinkedIn or Facebook got started?) But when we try to scrape them they throw a massive hissy fit, and so they put a lot of engineering into CAPTCHA systems to keep their data locked away. Eventually, the pinnacle of bots will be something that reads the framebuffer, and manipulates a mouse and keyboard to scrape websites.

This has got these companies freaked out, because all the founders know the dirty secret of their origin story, and that someone else can come along and do exactly the same thing to them.