I for one don't think that a self serving apology is in line with his posting history.

A unsubstantiated comment, on the other hand, is in line with yours.

thats harsh

It was not meant to be harsh, simply a statement of fact. I certainly don't share the "Life is [harsh]. Adapt." mentality. I do believe in judging opinions based on how well they are substantiated. If you post an argument that is backed up by some sort of reasoning or proof, I'll be upvoting you whether I agree with you or not :-).

Life is. Adapt.

But it isn't. It's worse than that: it's fair. People judge you based on how they perceive you, and that's an open standard, and it's completely fair.

That makes it harder, because it's harder to admit that's how it works when things are down for you.

He has every right to be concerned about his business. It's success impacts not only him, but any co-founders, investors, customers, and family he may have. It's clear from the nature of his apology that what he repents of, is not so much the point he was attempting to make, but the callousness of how he made it and how that overshadowed even what good he had hoped to achieve. This was a mistake, and he has every right to be concerned how this impacts his business and reputation.

One could also say that his original comment didn't properly reflect him or his business, so he's just trying to set the record straight.

There's nothing wrong with that.