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Re:The Open Brand: a framework for defining brands by justincormack on Friday March 16, 2012 @11:53AM (#3713802)
Inkscape opens Illustrator files, which are based on PDF, fine, so not sure about this.

Just use SVG as the file format, then any browser can open it.

Re:The Open Brand: a framework for defining brands by andrus on Friday March 16, 2012 @03:58PM (#3714992)
Agreed. The PSD wrapper is kludgy.

Sites that just need to put a brand logo up as part of a content update are just going to resize the logo from available PNGs.

I imagine in any more complicated cases someone with Illustrator is doing the job.