The Open Brand: a framework for defining brands

Re:The Open Brand: a framework for defining brands by benohear on Friday March 16, 2012 @08:59AM (#3713086)

The title made me think this would be a framework to help people come up with their brand, rather than which assets and manuals they should prepare to make sure that their brand is implemented correctly.

Still, great advice. Using "vector-in-psd" rather than Illustrator is particularly clever.

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Re:The Open Brand: a framework for defining brands by justincormack on Friday March 16, 2012 @11:53AM (#3713802)

Inkscape opens Illustrator files, which are based on PDF, fine, so not sure about this.

Just use SVG as the file format, then any browser can open it.

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Re:The Open Brand: a framework for defining brands by andrus on Friday March 16, 2012 @03:58PM (#3714992)

Agreed. The PSD wrapper is kludgy.

Sites that just need to put a brand logo up as part of a content update are just going to resize the logo from available PNGs.

I imagine in any more complicated cases someone with Illustrator is doing the job.

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