I would argue that taking a product from 100m to 1bn users is a whole new level of success, and that has been done multiple times in the last decade.
Compute scales with the userbase. Engineering scales with the product featureset. That means a small userbase in general cannot support much engineering and therefore cannot have much complexity/features if it wants to be profitable.
That in turn puts big companies at a massive advantage. And in fact we see that - the vast majority of my time using the web is spent on big products (google, youtube, reddit, twitter), and only a small fraction on small sites (perhaps HN being the one exception here). Those big products won the battle for my attention.
And I'm not talking the UX, which has already changed substantially, but I mean the underpinnings.
There have been revolutions in apps. For example, pre 2017 I couldn't just tap a button and get an Uber. Or tap a button and have food delivered. Or do a video call with all my friends.
But the OS can't really claim credit for most of that innovation.
Not visibly. But the tech stack has changed substantially.
I'd find it quite an achievement if the UX has largely stayed the same while things under the hood got modernized over and over again and went with the times, subtly bringing innovations to the UX as well without people realizing. It's a feature that things don't look substantially different every two years.
https://appleinsider.com/articles/23/05/23/carplay-android-a...
> A report from Straits Research found that 98% of newly produced vehicles were compatible with either CarPlay or Android Auto. Meanwhile, 80% of prospective car buyers strongly preferred having these smartphone-based infotainment systems in their new vehicles.
The same research also shows Asia-Pacific to be the biggest market for these products, though North America is the fastest-growing.
Tbf. 25% connected is huge. If you just jump into your car to quickly do groceries or pick up your kids, you may not be interested in connecting your phone to your car, even if you really like that feature. So there could be a natural ceiling for the "connected" number and 25% feels getting close to that ceiling actually.
And everyone is just frustrated with laggy UI's in cars. But in reality they'll probably still just use Waze with a 10 buck phoneholder suction-cupped onto the windscreen.
People may have different preferences from yours.
Nevertheless, some people prefer not to accept them while not being entirely anti-tech either. You may not be agreeing with choices other people make, but it goes a little far to call them "absurd on its face", don't you think?
Not trying to downplay what happened after this: it was incremental change that made the products scale and be more usable to more people. I would say the things you describe as revolutions were actually evolutions of earlier products.
Which is somewhat offset by Google dropping Picasa.
I don't think this kind of analysis is really giving a good answer. I mean, by these standards, look what a disaster of a dinosaur legacy vendor Apple Computer is! Haven't had a successful product launch since the iPad 13 years ago! (Perhaps with the exception of Apple Watch - 2015).
TPU
Colab
Tensorflow
hmmm.
https://translatepress.com/is-google-translate-correct/
Another breakthrough is picture recognition. Did you know you can type in "motorcycles" and do an image search and there is ZERO text associated with many of those pictures of motorcycles? They really are mapreducing those pictures and running image recognition against a 17M open-source image library to assess "motorcycle-ness" of all those pictures! They started talking about picture recognition in the early 2000's but it really began happening in the late 2010's after they hired fei fei li, the mother of image recognition ...
Going neural definitely made a big difference but Translate was called "statml" by the infrastructure internally for years, maybe still is, because just using statistics and having training at all was a big deal back then.
Yet in the last decade, they really haven't had many successes (perhaps with the exception of Google Photos - 2015)
One would imagine that with nearly 200,000 employees at least one of them would have a good enough idea for a new product people like. But management and culture, with 'more wood behind fewer arrows', is no longer conducive to the good ideas getting launched.