But it definitely is the case. They still haven't exhausted the starter cartridge.
If a new printer costs the same as a new cartridge but the cartridge contains twice the toner, then the new printer is twice as expensive. That's true even if they haven't gotten to the bottom of the starter yet. It just means they don't print much.
Toner is just a container with little balls of plastic.
Ink, sure, but this conversation was about laser.
Who cares? Your bank account can't see your cost per page. It can only see the money you actually spend. Paying additional money for capacity you will never use doesn't save you any money.
Last time I bought one, Brother was the only brand I would buy, it wasn't even close. I hope they are still as consumer friendly now, because they made me very happy.
This may not actually be the case, 'starter' cartridges often have significantly less toner than full-size. Also, Brother is among the better actors in the printer space - I believe that Louis Rossmann has one, and talks it up in [1] at around 11:30.
[1] https://www.youtube.com/watch?v=KGszSj0BLeg