Some companies increase their SEO presence with it, I'm against it because this spam ends up in search engine results but consider:

- how to make <business type> app in <tech we sell>: generic story and hire us

- is <tech we sell> still relevant in <year>: big surprise, it's more relevant than ever and we got you covered

- new features in <tech we use>: literally cherry-picked changelog enriched with SEO without adding anything new, our experts already make use of it