> Do you have a proposal to make agriculture more eco-friendly without impacting quantity, quality and cost of the food produced?

Sure.

https://ourworldindata.org/land-use-diets

If the world adopted a plant-based diet we would reduce global agricultural land use from 4 to 1 billion hectares

https://www.eurekalert.org/news-releases/917471

Feeding 10 billion people by 2050 within planetary limits may be achievable

A global shift towards healthy and more plant-based diets, halving food loss and waste, and improving farming practices and technologies are required to feed 10 billion people sustainably by 2050, a new study finds.

https://www.mdpi.com/2071-1050/14/21/14449

How Compatible Are Western European Dietary Patterns to Climate Targets? Accounting for Uncertainty of Life Cycle Assessments by Applying a Probabilistic Approach

https://www.mdpi.com/2071-1050/11/15/4110/htm

Which Diet Has the Least Environmental Impact on Our Planet? A Systematic Review of Vegan, Vegetarian and Omnivorous Diets

https://www.nature.com/articles/s43016-023-00795-w

Vegans, vegetarians, fish-eaters and meat-eaters in the UK show discrepant environmental impacts

https://www.theguardian.com/environment/2018/may/31/avoiding...

Avoiding meat and dairy is ‘single biggest way’ to reduce your impact on Earth

> If you really want to achieve something, rather than just talking ecology, the key is not to try and force change on the general population

The change is absolutely needed.

https://css.umich.edu/publications/factsheets/sustainability...

One study estimates it would take just over 5 Earths to support the human population if everyone’s consumption patterns were similar to the average American.

We don't have those extra Earths, and won't anytime soon.

> the key is not to try and force change on the general population

Sure, solve the biggest problem we've ever faced, but we don't want to change a thing.