Startups often blogs in order to increase their visibility. It can help with both marketing and recruiting.

I'd rather read the article on a commercial blog than on Medium. Medium is horrible and promotes centralisation.

Tech startups often invest a big portion of their marketing budget in creating useful technical content that people actually want to read. I found [0] yesterday which I think describes the "why is it necessary to have blogs" quite well.

Creating a good article takes dozens of hours to draft, and often many more to polish, edit etc. If you benefit from it, I'd suggest encouraging companies to do this more rather than buying paid ads etc (but I'm biased as I run a tech writing agency that helps companies implement exactly this, so take with a pinch of salt).

[0] https://kylepoyar.substack.com/p/pinecones-journey-from-seed...

A fair response. I agree, I would rather see thoughtful technical insights than vanilla advertisements on reddit or whatever. That being said, the quality of these MLOps websites blog posts (excluding the one from OP) on average tend to leave a lot to be desired, seemingly trying to say _anything_ rather than _something_. Because of this, I tend to click the link, but back out when I see its true purpose is to be an ad.

Some MLOps product websites cross-post their blog articles to Medium, or even encourage authors to cross-post to their own websites/portfolios, as to your point. Obviously, this would mean designating a canonical link so Google doesn't penalize for duplicate content, but otherwise there's no reason not to cross-post.

I'd also say: some MLOps products pay for the content they publish on their blogs :)