High Sales = A large number of people can attest to the engineered good or service being of high enough quality that they will exchange hard earned money for the ability to use it.
Peer Review = Some folks who derive self-worth from citations ask you to add a citation to their work and you do it because you'll probably need to ask them for the same some time later.
Market success isn't the same thing as validity.
Look at it like this: a Peer Reviewed (tm) article comes out saying "Foos cannot Bar, it is impossible". The same day, Apple releases "Bar for Foos, $8/month". Over the next year you see media outlets discussing how well Foo Barring works. Online reviewers talk about how they've incorporated Barring their Foos into everyday life and it has benefitted them in all these great ways. Your colleagues at work mention their fruitful Foo Barring adventure over the past weekend. Routine posts on HN come up where hackers describe how they've incorporated the Foo Barring API's into their own products in some novel way.
Your mother then calls you up to ask if she should get involved with this new Foo Barring thing. What do you say, can Foos Bar?
Grifters don't win in the long-term.
Plenty of religions suggest otherwise.
(Dear reader: I'm not referring to your religion - I'm referring to the other religions.)
> Butt-candling[1] must work, just look all these happy customers!
But history is replete with ineffective or downright harmful treatments being popular long after the evidence showed them to be ineffective or harmful. Homeopathy is a prime example of this, seeing as those concoctions contain either no active ingredients or (in cases of low dilutions still labeled "homeopathic") contain ingredients picked based on notions of sympathetic magic ("like cures like").
[1] A hopefully fictional example.
It's only in academia that they must instead work in a sterile environment that some person who has never stepped foot off a school campus thinks is "more authentic" for them to be seen as legitimate.