I can say for sure that this is simply not true. There are bakeries without websites that make a killing, while at the same time there are smaller ones in the same areas trying to drum up business online with less success.
But all things considered, having an online presence always helps your business. A fantastic bakery with a website will get more customers than a fantastic bakery with no website.
1) location
2) location
3) location
Everything else doesn't matter. Nobody goes online every day to see "Gee, I wonder which artisanal bakery I'm going to drive to today, and I'm going to make my decision based on which bakery has the flashiest website".
If websites mattered, then small businesses wouldn't have the crappiest websites ever.
If you really think bakers don't benefit from using computers, then you're just not thinking very hard. I always look up the reviews of the bakeries I go to if I'm buying a cake or something. I wouldn't risk buying something at a bakery without checking online if it's worth it or not.
>If websites mattered, then small businesses wouldn't have the crappiest websites ever.
If websites DIDNT matter, these small businesses would not have websites at all. I'm not saying you need a good website. You just need any website for discovery. Your example actually supports my arguement - why would small businesses be wasting time with websites unless it helped them?
You wouldn’t risk spending on $7 on a loaf of bread to try out whether a bakery is good or not?
I’m sorry but that just sounds ridiculous on its face. The average reviewer has no taste to begin with.
> You just need any website for discovery.
No, what they need is to claim ownership of a Google Maps entry and a Yelp page. I don’t know if I’ve ever visited a bakery’s website in my life, but I've found plenty by searching Google Maps.
You're just doubling down on your own stupid argument and not providing any interesting rebuttals to what I'm saying. The reviewers are wrong, Yelp is wrong, the internet is wrong, bakers CANNOT benefit from using the internet! Go get your birthday cake from the first bakery you see, I don't care. You're not really raising good points. If anything, you're just highlighting how little you know about using the internet to find new businesses. The fact that you've never visited a baker's website just means you either don't care or know about picking high quality products when it matters. It's a you problem, not the baker's problem.
Still don't get why they need a website. An out of date menu showing prices from the 2010s, I guess? Just look them up along with reviews on Google Maps or Yelp and call them to order the cake. But hey what do I know, I've only done it dozens of times... this past year alone.
You saying "I've never needed this and I never tried it, so I don't understand why anyone else would" isn't exactly a robust argument. In fact, why would I bother listening to your opinion on a feature you've never even tried? Most websites have info about hours, prices, products, FAQs that are up to date. Your mental model of what's in a website is wildly off, especially in 2023 when everyone's on social media.
Oh yeah there's a nice bakery 400km from here… I'll just go there rather than the usual one down the street! /s
Idk what to tell you. Based on your example (only search results for bakeries are 400km away), the problem is where you live, not the internet.
Again, it sounds like your little town or wherever you live is just lame. If there is no competition, there's no reason to innovate. I'm sure every business in your (real or hypothetical) town is years behind the curve in every metric if your only factor for patronizing a business is "well, it's the only one close by".
> your little town or wherever you live is just lame
I'm sure you're aware that the term "lame" is offensive, discriminatory, and should really be avoided?
I get a strong feeling that you were bullied in school when you were a kid.
As a matter of fact, the new boiler my plumber (who has a webpage and I found online, mind you) recently installed has computer chips and circuits. My plumber seems very technically literate and knowledgeable about the tech as well.
Police offices are now using AI to catch people. Even before, they were using computers in criminology for DNA samples.
So all of the professions you listed use computers all the time for their job. Both directly and indirectly. A baker without internet, a plumber with no computer knowledge, a police office stuck using analog tools are all worse off than their tech savvy counterparts.