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Re:“1.1.1.1 is now handling more than 1.3T requests per day” by toast0 on Thursday August 03, 2023 @11:14AM (#36987041)
More control over ip selection for clients to better direct traffic for their customers is the obvious first order benefit. Passive competitor data collection is useful too.

DNS traffic has good traffic ratios, at least compared to typical http traffic. That's got to help with peering negotiations. Although DNS traffic isn't that much, so it probably doesn't help much.

Same for accepting and dropping inbound volumetric DDoS. Larger ISPs want to see roughly balanced inbound and outbound flows before they'll agree to settlement free peering, and options for attracting inbound flows from residential ISP customers are limited (run a backup service, run a 1:1 multimedia messaging service and/or video chat, DNS helps a bit)

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