Re:Adtech is built on a privacy fault line
by jklinger410 on Wednesday August 02, 2023 @03:16PM
(#36975688)
> They might be 5% better, but is that enough to justify the amount of data collection?
Now this is a nuanced take I am here for. I think if we put a value on personal data, much like a carbon tax, personalized ads would instantly become less profitable than contextual. In a heartbeat.
No, the increase in efficiency is not worth the data collected.
However with improvements in machine learning, behavioral ads will get even better (this is happening as I write this). And that value comparison may flip yet again.
Now this is a nuanced take I am here for. I think if we put a value on personal data, much like a carbon tax, personalized ads would instantly become less profitable than contextual. In a heartbeat.
No, the increase in efficiency is not worth the data collected.
However with improvements in machine learning, behavioral ads will get even better (this is happening as I write this). And that value comparison may flip yet again.