Also that unless you play the stupid SEO games, your approachable site is never going to rank on Google. And as we know, the normies won't even scroll the search page, let alone go to page 2 (or use a better search engine). So they'll only get whatever scammy ridiculous clickbait the SEO agencies have put together for the corporate sites so they can rank for that keyword (and not even relevant keyword - ranking for any keyword is "good" now).