Re:Amazon requires services on Fire TV to give it 30% of ad ...
by drdaeman on Monday July 31, 2023 @02:55PM
(#36947201)
> Apple has no financial incentive to collect my data
They simply understand most of your data isn't worth anything, it's a liability rather than an asset. They know it'd be a waste of energy and customer relations to peek into most of it, so they don't bother. They collect what they can readily use (such as your purchase history - they're pretty open about it), and don't care about the rest (spying on your conversations or photos in hope to build a marketing profile is still a cyberpunk fantasy).
And because they don't do this, there's no reason not to capitalize it by advertising themselves as some privacy guardians. Not doing so would be a waste.
Google and Facebook are failing, because they bought this "big data big brother big money" meme which they rode cheerfully while the hype was high, and now it's time for a realization. When contenders who say "we don't track you" perform no worse (or even better) than all those data hoards that were supposed to predict future, it's a sign that immense worth of personal data was overhyped.
Re:Amazon requires services on Fire TV to give it 30% of ad ...
by katbyte on Monday July 31, 2023 @03:21PM
(#36947522)
They also make money on hardware not advertising - that data is useless to their core revenue streams (and might actually hurt them) where Facebook and google sell ads
They simply understand most of your data isn't worth anything, it's a liability rather than an asset. They know it'd be a waste of energy and customer relations to peek into most of it, so they don't bother. They collect what they can readily use (such as your purchase history - they're pretty open about it), and don't care about the rest (spying on your conversations or photos in hope to build a marketing profile is still a cyberpunk fantasy).
And because they don't do this, there's no reason not to capitalize it by advertising themselves as some privacy guardians. Not doing so would be a waste.
Google and Facebook are failing, because they bought this "big data big brother big money" meme which they rode cheerfully while the hype was high, and now it's time for a realization. When contenders who say "we don't track you" perform no worse (or even better) than all those data hoards that were supposed to predict future, it's a sign that immense worth of personal data was overhyped.